The Art of Communication

In this modern online world that everyone has been thrust into it has never been more important to understand your client’s behaviour. What is more it is crucial to understand how they can change this behaviour? You have to understand that what has brought them to this point (thinking about engaging a trainer) will be a series of lifestyle factors....

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Approaching Prospective Clients

It is sometimes an issue for trainers when thinking about how they might approach gym members and then get talking to them. The aim being to perhaps encourage them to take up your PT services. The first thing to bear in mind is, just be thinking “engagement”. If they are exercising perhaps just compliment them on the way they were...

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The Obesity Crisis – A Huge Opportunity

                                With all the talk about the links between obesity and your risk factors if you contract covid-19, it appears the government are going to have to take action to address this issue in the UK. The irony is that all the government talk is...

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Ironically, you might be undermining your own efforts!!

You will hear a lot of fitpros talk about will power and focus and yet ironically this may actually undermine their clients attempts to change. When we tell people to focus on one aspect of behaviour and put thoughts of others out of their mind it ironically has the reverse effect. Wegner (1) coined the term, “ironic rebound”. His theory...

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