Isn’t it Ironic?

                                  I’m not talking about the Alanis Morissette song here. Ironic rebound is a process that was first described by Wegner(1) and refers to the effect of trying to supress a thought process. In other words, if you try not to think about something...

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Instant Gratification

We live in a world where immediate gratification is the default setting. We want everything now and are not prepared to wait. In fact this drive for instant gratification is evolutionary and a survival mechanism. When there was an opportunity for food our ancestors had to grab it. We now live in a world where there are no food shortages...

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